El Chango believes in a strong results-oriented process that allows us to focus on key goals for each project while producing high quality results. We continually track results and work to refine your strategies to produce maximum results.
Our website design and development process has always followed a strong 4-phased approach:
The first process is to learn about your online business goals and your target audience. We will meet with you to discuss these goals and provide some high level ideas on possible solutions.
We also will conduct research, looking into your main competitors and the digital trends in your industry.
The design process begins with creating the information architecture of the site, a structural diagram which will be used as the road map for the web design, development, and content creation. This diagram ensures clear project direction and goals. Industry proven usability techniques will be used to minimize potential problems before the development stage.
Once the ‘road map’ has been created, development of the project will begin. The graphic design mockups will be created for the website and approved before starting the coding and template development of the site. At the same time, content will be developed so that it is ready for loading into the website templates during the development phase.
El Chango runs a number of tests and scenarios to ensure all sites are multi-device and cross-browser supported, no bugs are present within the code, and images and content are displaying as they should. In addition, we will provide services on how to further promote your website in order to grow your user base right from launch.