For years, designers have complained of only being allowed to use Times New Roman, Arial, Verdana, or Courier as marketers and web developers forced the usage of web-friendly fonts for usability and search engine optimization. The idea of these four fonts being known as the web-friendly fonts is quickly becoming extinct.
Last month, I traveled to Las Vegas to attend the Google Adsense In Your City. Since launching Vancouver Trails in 2007, the Google Adsense ads being run on the website have been the primary way of generating revenue from that site and this event offered a good opportunity to catch up on what I was doing right and what needed improving.
Google Images now offers a feature where you can search the Internet for similar images. To do try an Image search:
Here’s a screenshot of the Google Image page that shows the sample Starry Night image being dragged to the search field:
This is more than just a cool feature as there are several business applications this can be used for.
It’s widely known that one of the methods Google’s algorithm ranks sites on is unique content. Will this content start to include images? Or maybe it does already.
This afternoon, I noticed that one of the fonts was very “bold” in Firefox compared to Chrome. I’ve known that there are differences in how each browser and platform renders fonts on webpages (amongst the many other differences) but I was surprised to see how different a font like Arial looked. Here are the results:
Firefox appears to make the text much bolder than the others even though the code was exactly the same and using the most common font, Arial.
It is important for designers and marketers to keep in mind that web design is different from traditional designs on a canvas and what you might see in a mockup done in Photoshop may be slightly different from what the website displays in different browsers. Several options have been developed to fix many of the display issues but many of these options are often bulky, add load times to your website, and can be detrimental to SEO.
However, as a web developer, it is still surprising to see such a difference in how something as simple as fonts are rendered from browser to browser.