Creating a Facebook Page Tab
Creating a Custom Tab for your business is fairly easy, the difficult part is setting it up in Facebook, getting through their documentation and screen settings, and ensuring you have the minimum requirements. The Custom Tab appears on the Facebook page as a small thumbnail graphic and can be used for a variety of things like display custom content, scripts that import RSS feeds, Forms, or just about anything.
I created an Enewsletter Signup Form as a Tab on this Facebook Page.
Search Engine Optimization and Duplicate Content
Avoid duplicate content on your website at all costs or risk being heavily penalized by search engines like Google, or even blacklisted and completely removed from the search engine’s index. This means don’t copy content from another website and put it on your own and try to avoid putting the exact same content on multiple pages on your website.
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Google Adsense In Your City: A Learning Experience
Last month, I traveled to Las Vegas to attend the Google Adsense In Your City. Since launching Vancouver Trails in 2007, the Google Adsense ads being run on the website have been the primary way of generating revenue from that site and this event offered a good opportunity to catch up on what I was doing right and what needed improving.
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Search Google Using an Image
Google Images now offers a feature where you can search the Internet for similar images. To do try an Image search:
- Go to: http://images.google.com/
- Find a photo on your computer in your Explorer (Windows) or Finder (Mac).
- Drag that photo to the browser and drop it into the Search Field on the Google Images page.
- Wait for the photo to upload and voila!
Here’s a screenshot of the Google Image page that shows the sample Starry Night image being dragged to the search field:
How can I use this?
This is more than just a cool feature as there are several business applications this can be used for.
- Copyright: If you have photos on a website you run or on Flickr, try search with one of those photos and see if any other websites are using your photo that maybe did not ask for permission. You might be surprised!
- Designing with Stock Photos: If you simply do not have photos for your website and need to buy stock photos from a service like iStock, try searching the web with that stock photo to see what other companies are using that same photo. Discovering that a competitor is using the same photo is like wearing the same outfit to a party as your friend.
- Partnerships / Linking: Sometimes websites put a logo of your company on their site but don’t provide a link to your website. Try searching with your logo and see what comes up. This may present some opportunities to follow up for link building.
It’s widely known that one of the methods Google’s algorithm ranks sites on is unique content. Will this content start to include images? Or maybe it does already.
Google+ Launches Business Pages
The Google+ social network has finally launched their Business Pages where companies can now create their own profiles, similar to Facebook pages. While still in its infancy, Google+ Pages allows a company to include a brief description of themselves, their website, photos, contact info, gain followers, and send status updates to those followers.
While this just seems like a splash-in-the-pan compared to all the features Facebook Pages offered, businesses should setup a Google+ Page because more features will be rolled out in the next year and these pages will become part of Google’s search algorithm. In other words, there will be a positive SEO value to setting up a page and doing so sooner may keep your business ahead of the competition.
One thing to keep in mind is that Google+ Pages can only have one administrator at this time, so make sure the right person sets up the account for your company.
Here’s an introductory video from Google:
