Avoid duplicate content on your website at all costs or risk being heavily penalized by search engines like Google, or even blacklisted and completely removed from the search engine’s index. This means don’t copy content from another website and put it on your own and try to avoid putting the exact same content on multiple pages on your website.
For years, designers have complained of only being allowed to use Times New Roman, Arial, Verdana, or Courier as marketers and web developers forced the usage of web-friendly fonts for usability and search engine optimization. The idea of these four fonts being known as the web-friendly fonts is quickly becoming extinct.
Last month, I traveled to Las Vegas to attend the Google Adsense In Your City. Since launching Vancouver Trails in 2007, the Google Adsense ads being run on the website have been the primary way of generating revenue from that site and this event offered a good opportunity to catch up on what I was doing right and what needed improving.
Google Images now offers a feature where you can search the Internet for similar images. To do try an Image search:
Here’s a screenshot of the Google Image page that shows the sample Starry Night image being dragged to the search field:
This is more than just a cool feature as there are several business applications this can be used for.
It’s widely known that one of the methods Google’s algorithm ranks sites on is unique content. Will this content start to include images? Or maybe it does already.
The Google+ social network has finally launched their Business Pages where companies can now create their own profiles, similar to Facebook pages. While still in its infancy, Google+ Pages allows a company to include a brief description of themselves, their website, photos, contact info, gain followers, and send status updates to those followers.
While this just seems like a splash-in-the-pan compared to all the features Facebook Pages offered, businesses should setup a Google+ Page because more features will be rolled out in the next year and these pages will become part of Google’s search algorithm. In other words, there will be a positive SEO value to setting up a page and doing so sooner may keep your business ahead of the competition.
One thing to keep in mind is that Google+ Pages can only have one administrator at this time, so make sure the right person sets up the account for your company.
Here’s an introductory video from Google: