Many major websites now provide areas for users to comment on products and services being sold. Added to this, Google allows users to comment on companies through their Places page and import comments from other popular sites, all of which end up showing up in their search results. As a consumer, this can be very helpful in making a purchase or choosing a certain company who provides a service. As a company, this can be great, until you receive a negative comment.
Here are some tips for dealing with negative online feedback:
Encouraging customer comments on industry specific sites and in common web directories, such as Google Places, should be part of your online marketing strategy. Staying on the offence by doing a bit of work on this each month and getting positive feedback can save you a lot of hassle in the long run when you do get a negative feedback.
In addition, Google displays its comments in their search results and there is no doubt that positive and negative feedback on your company factors into search engine optimization. With this in mind, include online comments and feedback as part of your online strategy before somebody leaves you a negative response and you find yourself behind the 8-ball.
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